Essential Rules for SEO Copywriting in 2020
The new year is right around the corner, and a lot of changes are expected to take place in the copywriting industry this 2020. Indeed, Marketing experts are looking to keep up with trending approaches such as becoming more personal in content and adhering to search engine metrics. Yet, how does one keep up with the copywriting necessities in the coming year?
The good news is, a lot of trending approaches in 2019 are here to stay.
So, which ones should you look out for, especially when it comes to direct response copywriting? You may have heard from some critics that direct response copywriting and SEO don’t always go hand in hand, but it’s all about creating a balance for your copy to be compelling.
Thus, among the rules you may want to watch out for in 2020 are:
- Keyword intent.
One of how you can strike a balance between direct response copywriting and SEO is by knowing your keyword intent. Selecting the right keywords is crucial in creating a sales copy that wins customers since they help deliver the message you want your audience to get.
What do you want your audience to get from your sales copy, anyway? It all boils down to three types: you may want to give them information, make them navigate through your pages, or sell them a product or service. By knowing your keyword intent, you not only come up with text that is aligned with your goal; you also find the right audience for it.
- Point blank.
You can say that copywriting is approaching a new age because experts now see the essence of being direct in sales pitches, which was often brushed aside during the previous years. Direct response copywriting is even regarded to be different from other more mainstream approaches, with the changing times; however, the said method is emerging to be a trend.
You may want to practice being direct in the key messages on your sales copy. It also helps when you maintain relevant context in your draft, so that you can persuade your audience better without sounding too much of a sell-out.
Remember, people don’t like to feel that they are being sold.
- Avoid keyword stuffing.
Yes, this cardinal rule remains to be highly regarded even in the year 2020. It is mainly because a lot of marketers resort to enriching their drafts with keywords for the sake of search engine rankings, at the expense of quality content.
Keyword stuffing is a dangerous trick in copywriting. A lot of seasoned copywriters are against this because stuffing may lead to meaningless and incoherent content, not to mention spam alert on the part of search engines.
You may want to craft sales pitches naturally and insert keywords right where they are best suited. It also helps that you check out SEO metrics focused on keyword frequency so you know how many keywords to use in your copy.