How Does Becoming a Persuasive Copywriter Change You as a Person?
Becoming a persuasive copywriter doesn’t happen overnight. Indeed, many “masters of persuasion” were born with this ability, but not all of them have used this talent for writing purpose. At the same time, some people learned the craft via rigorous study and practice.
According to a famous saying, you reflect what you do. Accountants are straightforward and transparent with just about everything. Actors think of the world as a stage, even when off-camera. How about persuasive copywriters, then?
If you are to ask copywriters who have studied and are now embracing the art of persuasion, here are some of the interesting things that they would say with regards to how this craft has changed them:
- Deeper appreciation for research.
Persuasive copywriting may focus on captivating audiences, appealing to their emotions, and coming up with opening spiels with shock value. You may think that the pizzazz is a natural template that only a few people could do, but it is a carefully manufactured ploy to lure customers.
And to create the wow factor, copywriters have to do in-depth research first.
They research what triggers their audiences, what gets them engaged, which makes them vulnerable when offered a product or service. They then use their findings on their copy to capture audiences and turn them into customers.
In this regard, copywriters develop a better appreciation for research. They don’t just rely on stock knowledge, but on current facts and science-backed insights when making decisions in life.
- Pumped-up optimism.
Another unique trait that you may observe with persuasive copywriters is that they are overly optimistic. Since they write to convince people to do a particular action, they sell their spiels always with a positive outlook.
The pumped-up optimism becomes apparent in their overall personality when they start to look for the silver lining in just about every little mishap they encounter. They always look at the bright side of things, even at the cracks that the rest of the world couldn’t see.
- Not taking no for an answer.
In their job, persuasive copywriters make it a point to convert their readers in just one go, and they’ll give away all their cards to make the audience say yes. Sometimes, they exercise this in real life too.
You can never win against a persuasive copywriter during negotiations. They’ll try and try to convince you to do something, from following their movie recommendations to agreeing to eat cake instead of ice cream. Yes, they can be that pushy.
The interesting thing here is that rather than impose, they’ll give you a list of good reasons to make you comply. They’ll talk about the benefits that you particularly need. They’ll talk about urgency and scarcity, which both trigger your fear of missing out on the best things in life. They’d even give you an extra treat (available only for a limited time) should you comply.
- Better value for life’s simple joys.
Persuasive copywriting can be very stressful. You not only aim to convince your readers that they should turn into customers, but there are other metrics that you have to keep tabs too. These include search engine optimisation, mentioning the right keywords, adhering to specific guidelines, etc. All these other factors can be constricting, and at the end of the day, get you stressed.
Add these to the fact that you sell the pain to your target audience.
Being exposed to this kind of environment, however, has made most copywriters value simple joys in life. You rarely see them talk about their work outside their work settings. They’d prefer to enjoy non-work life with the people and endeavours that matter since the fears and anxieties they avoid to feel are the same emotions that they exude to their clients.