3 Ways to Read Customers’ Minds
As a sales copywriter, your primary objective is to make your target customers or clients read your copy and immediately say “Yes! That’s what I need! It’s like you’ve read my mind!”
If you can only read your customers’ minds each and every time, right? Well, while you are not a clairvoyant, there are ways in which you can hack into people’s brains and come up with copy that immediately resonates with your target clients.
Being a sales copywriter requires you to get to know your customers or clients. So, in order to hack into their minds, you may have to do some thorough research. Among the things to do for are:
- Create an ideal customer profile.
If you want to know exactly what’s going on in your customer’s mind, then you should first identify who your ideal customers are.
Try coming up with an “ideal client” profile, and be specific about who this person is, from their interests, daily life activities, the problems they face, and the solutions they need. You have to dig deeper than the common demographic description of “women aged 18-25.”
When constructing your ideal client profile, you should also go beyond your social circles and study people who are engaged in the business niche you are promoting. These people can provide you with more specific details, unlike your family or friends.
- Ask around.
While Google may already have all the answers, it is also important to ask real people. If you are already running a business and would want to expand your reach, trying asking your customers about what else should you address to make their lives better.
Don’t guess. Ask questions. You can do this in the following approaches:
- Hand out a survey. If you have a good email list, then create a survey via tools such as SurveyMonkey or Google forms. In your survey, offer a freebie or takeaway that can entice your customers to grab, as compensation for the time they spent answering your questions.
- Utilise auto-responders. When prospective clients sign up in your mailing list, use your auto-responder to ask them questions, such as needs or challenges in which they can just click Reply.
- Conduct interviews. When you are currently running a business, then for sure you already have an inventory of your most loyal customers. Why not ask a few them for an interview either through phone or in person? Through their feedback you can get new ideas, not to mention further insight on whether to validate or void your future marketing plans. Of course, offer a good incentive or a thank you gift to compensate for their time and effort in doing the interview.
- Host group discussions. You may also do a more casual approach of information gathering by hosting group discussions. You can host meetings online via Zoom or Google Hangouts, or even on Facebook Live, where you can discuss about a trending topic that’s relevant to your customer base. There they can throw in comments, suggestions, and insights about the topic itself, and more importantly about your business.
By asking around, you not only gain vital information that you can use on your sales copy. You likewise bring your business closer to your audience, and from there you can form connections with lead to stronger trust and confidence towards your brand.
- Reflect your customers.
Lastly, in order for them to say “You read my mind!”, you should be reflective of your buyer persona. Use the words or phrases your customers are using. Make your copy speak using their own language.
Being familiar with their words, actions, and movements gives an impression that you know them and they know you well enough. This common ground forms a certain level of dependence and trust, which later translate to sales conversions.