5 Top Web Copywriting Tricks
We have read and encountered a vast array of web copywriting tips and tricks. Some of these focus on writing captivating headlines, how to engage with readers, brainstorming effective calls-to-action, etc. Indeed, all these are helpful since they concentrate on the major parts of a sales copy.
However, just like the popular proverb says, the devil is in the details. Sure, we are working our way to making our copy more compelling at each succeeding draft, but we also have to look at how the bits and pieces play a role in strengthening our power to persuade.
Today’s top sales copywriters tell a thing or two about small but effective web copywriting tricks, and these include:
- Using short words.
Short words are more relatable to the reader’s language. They also deliver your message faster and easier compared to big words and technical jargon.
As a sales copywriter, you have to prioritise your customer. You have to align your writing style so that they can understand and appreciate your message. By speaking in a language that they understand, they feel more comfortable reading your copy and become more engaged into clicking your call-to-action later on.
Using technical terms may also give your readers an impression of you being a show-off. This can make your audience uncomfortable and disconnected, and later leave your sales page.
- Write without the keywords first.
Keywords are downright important. They have played a pivotal role in changing the way copywriters craft their content. Not only do they have to convince readers to buy, but they also have to boost their page rankings on search engines, which keywords help boost.
However, keywords rankings are not the end goal of website copywriting. At the end of the day, your aim is still to make a sale. Sure, using the right keywords help in improving your exposure on Google especially when your brand appears on the first page of a search query, but without the right and substantial content, getting customers can still be a challenge.
- Make your copy feel like a conversation.
One thing that people hate is the feeling of being sold. On that note, you may want to tame down your persuasive approach and instead focus on building a personal connection with your reader.
You can do this by writing your sales copy in a casual yet inviting tone. Write in a way that educates and convinces your reader that what they are doing, i.e. going through your pitch, is the right direction to go.
A website copy environment is like a one-on-one personal conversation. You are speaking to another person, the person in front of the computer screen. Just like two people talking, you discuss your ideas in the most intimate way possible. By doing this, you not only build trust and rapport with your prospect; it makes it easier for you to get them to say yes to your offer.
- Make it scarce.
Abundance is a human ideal. People crave for contentment and prosperity, and they shun the idea of deprivation. Of course, when deprived or placed in an environment with insufficient logistics, people will scramble and find their means to survive.
Thus, you should incorporate scarcity in your copy. Make your readers feel that they are lacking, and that this “lacking” can only be addressed by your product or service. When you are able to put your audience in this bubble, the more they are inclined to buy from you.
- The power of “now.”
Lastly, people also hate FOMO, or the fear of missing out. Time lost can never be brought back, and they do their best not put their precious time to waste. You can then project your offer not only scarce in terms of supply, but also in terms of time consumption.
Make your readers feel the urgency of buying your product. Make them realise that there’s no right timing to grab your offer, and that it would be a great loss should they let it pass.