Key Reasons Why Businesses Use Videos to Reach their Business Goals
Business exposure can help your business reach more customers. To achieve said objective, the help of a seasoned corporate video production company can come in handy.
When social media platforms were first introduced, many took the opportunity to open accounts since they know that they can use it to broaden their reach significantly. Through the use of social media, videos can now help attract the attention of both existing and potential buyers.
What’s more is social media makes it easy for you to direct your social media visitors to your website so they can find out more about your brand or the product or service you are offering. Another option is to use explainer videos or animation videos to deliver a message, introduce a new product, or present a new service.
In addition, corporate video production can bring webcasts, which can be also used to keep customers on your website for longer period of time. This might not be common knowledge but as soon as a visitor gets on your site, it will take them less than 5 seconds to decide whether they want to stay or not.
During this window of time, you can use the videos to effectively target vision and audio sensory stimuli to encourage your audience to keep browsing and stay longer. This will not only improve your your SEO efforts, it can also give your brand a great competitive advantage.
Other remarkable ways video can help your brand include:
It Can Help Build Customer Trust
These days, corporate videos function more than just additional content on your website. With so many social media platforms now available, videos can also be used to get word out about your brand on various social media platforms. With a great online presence, it’s much easier for you to connect, engage, and establish trust with your target audience.
It Can Help with Employee Training
Many brands nowadays are already using videos to build and expand their customer base. However, videos can actually do so much more. In fact, it can also be highly beneficial for your employees.
That being said, many companies nowadays are already using videos as training materials for their employees. Through videos, it will be a lot easier for employees to understand what the training is all about and what its purpose is.
It Can Help Improve Your Website Ranking
Through videos, you can dramatically increase the time visitors spend on your site. The longer visitors will stay on your site, the better as it will not only help your online marketing efforts, it can also help increase trust.
What’s even impressive is the longer visitors stay on your site, the better it is for your website ranking. Unknown to many, it can actually signal search engines like Bing and Google that your site has good content to offer. Research shows that you’re 53x more likely to show up on Google’s first search page if a video is embedded on your website.
To Connect More with Viewers
People love to spend their time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activity now is being spent watching videos. In addition, many social media users prefer videos because they are entertaining and easier to consume.
If you need help with video production, Reelmedia Pte. Ltd. can be your best ally. We are known in Singapore for delivering quality video production solutions and we have been helping businesses reach their digital marketing goals for many years now!