Copywriting Hacks that Bring Immediate Wins
Not everyone is born with the talent to write compelling copy. In fact, many of today’s seasoned copywriters learned the craft through rigorous training and years of experience. Even they encounter fails and flops in their copies every once in a while.
As a sales copywriter, it pays that you get into the latest hacks that improve the way you craft your drafts. Copywriting changes along with emerging business trends, and staying behind the race won’t do you any favours. Learning to do these tweaks likewise make your copy more compelling and bring you quick wins in the long run.
If you are to ask sales copywriters on how they hack their way to success, then here are some points you’d most likely get from them:
- Use everyday language.
Copywriters who have been doing the job for many years now know how important it is to speak the language of their audience. For starters, they have to write in such a way that their readers would understand what exactly is they are saying.
You must always keep in mind that you are writing for a specific pool of readers. You are not writing for the general public, nor are you writing for yourself. Hence, prior to writing a draft, take time to learn how your target audience speaks.
Also, you are not writing to impress. You are writing to convey a message. In this light, you have to speak in words that are very familiar to them, in analogies that won’t make them confused, annoyed, and feel like they are being sold.
It not only pays a lot to talk normal: it wins you customers too.
- Start with a story, but make sure to hit your point.
People love to read stories. They are often swayed by tall tales and intrigues. Hence, as a copywriter, it is important that you are a good storyteller too.
However, while telling tales help set the mood and environment for your audience, it doesn’t always keep them contained. You should also know when to move forward and give them the lesson they need to learn, and make your point for them to understand. This way, you not only keep them contained in your story, you also lead them to the right direction, which is your call-to-action.
- Order is always important.
One reason for copywriting fails is the lack of thought organisation. Sure, you have begun with a compelling story, but later on your statements become incoherent and off-tangent, just because wanted to tell everything.
Hey, this isn’t a tell-all memoir.
You may want to write a draft first, then read through it afterwards. From there, start filtering and weeding out details that are not really pertinent to your copy. Once you’re done, you may want to chop your draft into sections, and see how they can be rearranged to produce a more coherent thought.
You should also take into consideration your sales pitch’s priorities. You want to set the environment, check. Then what’s next? You may follow this outline as an example:
- Background and environment setting (telling the story)
- Highlight the struggle of your audience
- Introduce your product
- Perks
- Features
- How to get it?
- Other reasons to get it
- Testimonials
- Scarcity, urgency, and special offers
- Call-to-action
By following an outline, it would be easier for you to see if you are saying the right things in your copy. Moreover, the easier it would be for readers to go through your pitch and become convinced to take your offer.
- Foster trust.
Lastly, you may want to nurture trust in your copy. But how?
You can use facts and data to prove your claims. Numbers don’t lie, so back your statements up with the figures. Testimonials coming from previous and current customers likewise help build credibility in your copy, which audiences are more likely to believe in.