What It Takes to Be a Website Copywriter

Website copywriting isn’t easy. In fact, it can be a daunting task for many. Why? It’s because not everyone has the power to persuade audiences to give their money and trust after reading a sales pitch.

It takes not just talent, but more about patience, determination, and an ongoing thirst for knowledge to make it big in website copywriting. You cannot simply get ahead of your competitors in this game, mainly because most of them are already doing the job years before you have actually arrived.

What does it take to be a website copywriter? Sure, you may already carry the job title, but what about living up to the name? Here are a few things to look at:

  1. You know how to clean up your copy.

The best web copywriters, those who win clients all the time, are never sloppy. They may afford to commit errors since they’re only human like the rest of us, but they know how to clean their mess up.

They are committed to proofreading their work, not only in terms of grammar and spelling but cohesion and thought structure too. These copywriters take high regard for quality writing, since they have to impress and convince their reader that what they are presenting is a legitimate deal.

Think of proofreading as making sure you look, act, and feel the part you are portraying in a movie. You have to sound effortless, look flawless, and speak seamlessly for people to believe in you.

  1. You know where to find your audience.

Online real estate is not only vast and huge, but it evolves faster than you expected. You may be focusing on website copywriting, but the majority of your target audience lurks elsewhere.

As a web copywriter, it is important that you are aware of the platforms and relevant areas where your audiences hang out. These include blogs, social media apps, forums, and niche-specific websites. Finding them of course requires research. Not only do you have to look for these places, but also study these areas carefully so you know why your market is there and how to lure them to your landing page.

  1. You need to understand how search engines work.

If there’s one thin line that separates website copywriting from traditional copywriting, that would be search engine optimisation.

There’s no such thing as SEO for traditional, i.e. print copywriting, since you have no user queries to monitor. Online however, you not only have to keep close tabs with your conversions, but as well as the page ranking of your website.

Page ranking is very important in web copywriting because it puts you in the best position in terms of getting audience exposure. When someone does a search query on Google using a specific set of keywords, your aim is to be on top of the first page of search results for those keywords.

By having adequate SEO knowledge, the greater potential you have in acquiring conversions in the long run.

  1. You focus on your customer.

Most of all, website copywriting takes high regard for being focused on the customer. You should never forget the value of your target customer, since they are just one click away from giving you a sale.

You may have to practice writing in such a way that you make your customer feel important, engaged, and celebrated. This approach earns not just their trust, but the comfort and security with you, even if you are not talking to them face to face.

What does your customer want? What do they do? What makes them laugh and cry? Most of all, what makes them buy?

Knowing the answers to these questions allows you not only to captivate your customer’s attention, but make them decide to spend money on you at the end of the day.



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